Meta Tags

What is a Meta tag?

Meta tag  is a piece of code in Hypertext Markup Language (HTML). That helps to explore a webpage content. There are a lot of tags available in standard HTML code. For an SEO we use Some Meta tags for improving a website quality, website traffic and business improvement.

Meta tags are the most important think of SEO. Meta tags are contains HTML elements that’s provide more information about a webpage for webpage visitors.Meta tags are a great way to fetch search engines to our websites.  A Meta tags will describe our huge information to a client or customer.

When we search some queries in a Search engines, it will crawl data by their algorithms.  A perfect Meta tags are very helpful to index and crawl our websites in search engines.

Meta tags are located inside of < head> section in html element.

SEO Meta tags have 3 major attribute tags.

1.     Meta Title tag

2.     Meta Description tag

3.     Meta Keywords tag

SEO Meta attribute in Webpage Source Code

<head>

<title>webpage title here</title>

<meta name= “description” content=”Webpage description here”>

<Meta name= “keywords” content= “keywords, keywords, keywords phrases”>

</head>

1.     Meta Title tag:

The title will explore your website. Title tag will appears on the search engine result page as bold format.

Website titles are appear in three places, browser, search engine result page, external websites. Title tag should be 50-60 character. Use primary keywords in meta tags

Optimal format:

Primary Keyword - Secondary Keyword | Brand Name

Title tags attribute:

<title >webpage title<title>

            Title tags appear in a Web Browser 

 Title tags appear in a Search Engine Result Page

Why Meta Title is Important?

                   When you have a special offer, unique seasonal products or seasonal services. Use them in Titles and from the search results it will be easy for searchers to find it
2. Meta Description

                   Description tags are placed in under <head> tag. The description content should be in150-160 characters. Description will shows more information to users. The description will appear under the website URL search Results.

 Description tags appear in a Search Engine Result Page

Description tag Attribute:

<meta name="description" content="This is an example of a meta description. This will often show up in search results.">

Why Meta Description is Important?

          A perfect Meta description can influence the conclusion of the searcher as to whether they want to click through on your meta description content from search results.

3. Meta keyword Tag

Meta keywords are not appearing in search engine result page. It is located in under the head tag and next of the Meta title & Meta description tag. The Meta keywords are visible only in source code of a webpage.

            The meta keywords are should be in website related and less competitor . 10 meta keywords are enough for a single webpage. We can use long tail keyword for focusing specific areas of a website. And don’t stuff more keywords..

keyword tag Attribute:

 <meta name="keywords" content="keywords, keyword, keyword phrase, etc.">

 Keyword tag appear in a Webpage Source Code:

             Long-tail keywords

                        A keyword has a three or four words it is called long tail keywords. A long term keywords will get low search traffic but it has more conversion value and it is focusing more product (or) Services.

Long-tail keywords appear in a Search Engine: